Author at Nas.com Blog

Aroushi Murthy

Aroushi Murthy is the General Manager at Nas.com, where she leads business strategy, partnerships, and scaling of educational offerings. Prior to Nas, Aroushi held roles in financial services and operations, where she worked on project execution, stakeholder management, and strategic planning. She holds a degree from New York University’s Stern School of Business. Outside of her work, Aroushi mentors rising professionals, explores cross-sector innovations in education, and loves reading and connecting with creators worldwide.
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  • Success Stories

Meta Ads for Healthcare: A 30% Booking Rate Increase
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  • AI Marketing Strategy

AI Marketing Automation Costs: A Budgeting Guide for Leaders
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  • Customer Acquisition

Organic Marketing Strategy: Build Demand With AI Agents and Expertise
Team collaborating around a table at Nas House with Nas AI agents.
  • AI Marketing Strategy

AI Marketing Team Structure: Roles, Agents and Workflows
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  • Marketing Automation

What Is a Meta Ads AI Agent and What Can It Automate?
Two colleagues solving a problem at an office workstation with Nas AI agents.
  • Customer Acquisition

How to Build Your Clinic’s Patient Acquisition Engine with AI Agents
Team collaborating outdoors on laptops and a tablet with Nas AI agents.
  • AI Agents

Specialized AI Agents: What Marketing Teams Should Test
Man researching on his phone in a cafe with Nas AI agents nearby.
  • AI Marketing Strategy

AI Shopping Agents: What Marketers Should Prepare For
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  • AI Agents

AI Agent Implementation: From Demo to Daily Workflow
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  • Customer Acquisition

Meta Ad Creative Analysis: Catch Wasted Spend Earlier
Business owner packing customer orders with Nas AI agents beside the workbench.
  • Marketing Automation

AI Customer Retention: Build Lifecycle Workflows That Deliver Value
Illustration of two marketers coordinating a workflow with cream, teal and lime AI agents.
  • Marketing Automation

Marketing Workflow Automation: Connect Your AI Agents
Illustration of a marketer and coral AI agent tracing customer value through acquisition stages.
  • Customer Acquisition

CPA vs CAC: Why Cheap Leads Can Cost More
Illustration of a founder presenting a product to a lilac AI agent for evaluation.
  • AI Marketing Strategy

AI Search Optimization: Help Customers Find Your Brand
Illustration of a teal AI agent gathering evidence from several marketing data cards.
  • AI Agents

How to Evaluate AI Agents for Marketing Decisions
Illustration of a marketing manager reviewing a checklist with cream and orange AI agents.
  • AI Agents

AI Agent Management: Why Agents Fail Like Employees
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  • How-To

How to Build a Marketing Agent: What Nobody Warns You
Marketer comparing build and buy options for AI marketing agents beside an orange feathered Nas agent.
  • AI Agents

AI Marketing Agents: Should You Build or Buy?